Activation
For many, luxury means designer clothes. Exclusive holidays. Michelin food.
For others, it’s diapers. Hot water. A warm meal.
As the cost-of-living crisis hit Ireland in 2022, this poverty gap widened even further as record price rises left people struggling to afford even the most basic items.
However, due to the stigma and shame around poverty, it’s an invisible problem.
To bring this rampant issue to life in a hard-hitting, tangible way, St Vincent De Paul opened the Essentielle Boutique, a high-end store filled with the charity’s most requested items from people in need - things they consider a luxury.