Aoife McCleary
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Iceland Christmas

'Tis The Reason To Be Jolly
TV / Social / Print / Digital

'Weird', 'Creepy', 'Bonkers' and 'Hilarious' are just a few of the accolades these spots for British frozen food retailer Iceland got from the press. 

And that's exactly what we were hoping for. Our goal was to break through the boring sentimentality that oozes from our competitors every year and create ads that gave the public a reason to be jolly.

Not only did we manage to ‘win Christmas’ according to the responses on social media (sorry John Lewis), we also picked up one of Campaign’s BIG awards.