Aoife McCleary
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Pick'N'Mix

A Better Way To Fly

Digital OOH

Help us sell more flights to New Zealand to commuters, they said.

So off we went to London Underground stations to show people what they were missing by transforming digital escalator panels into windows of a plane. As the escalators went up, the footage simulated the takeoff of a plane over stunning NZ scenery. As they went down, the panels displayed stunning footage of the plane coming to land.

And ANZ sold 12% more flights to NZ from London in that two week period.

Bits and bobs that are cute. Just not cute enough for the grid.

All low on budget. But high on fun.

Smurfit Kappa

Fashion’s Hottest Label

Press/ OOH / Digital / Social

A journey from functional corporate land into the heart of the fashion world.

We made cardboard sexy by transforming SK into a high-end fashion brand, complete with their very own label.

Jacob’s Elite

The World’s First Biscuit Insurance

With the festivities fast approaching and a budget of feck-all on the table, we needed a fun idea that would cut through the noise of Christmas for Jacob’s Elite.

Half a tin of research later we realised that these biccies were so good, they were in fact, steal-worthily good.

So steal-worthily good, they needed extra protection.

Allianz - Senior GAA Football Sponsorship

7 Dirty Lads - TVC

When you’ve got no budget… but access to loadsa great videos and images. Clients who are up for the craic. And an amazing track.

Karmarama Merch

The True Scent of Christmas

Christmas today.

It's more than just mulled wine, open fires and cinnamon...

We created a range of festive candles for Karmarama that capture humorous and awkward alternative festive scents that everyone can relate to.

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