Aoife McCleary

Unilever x Global Goals

Make It Happen

Social Campaign


The Global Goals are 17 goals for sustainable developed by the UN to change the world for the better. The goals were launched in Sept 2015 with a bang with an epic, Unilever sponsored concert featuring the world’s biggest stars - Global Citizen Festival. 

This campaign featured a series of firsts for Unilever. It was the first consumer facing campaign built and delivered by us on a global scale. We built hype before the event and got all the Unilever brands involved. Then we used innovative Twitter tech to push our message at scale.

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