The Global Goals are 17 goals for sustainable developed by the UN to change the world for the better. The goals were launched in Sept 2015 with a bang with an epic, Unilever sponsored concert featuring the world’s biggest stars - Global Citizen Festival.
This campaign featured a series of firsts for Unilever. It was the first consumer facing campaign built and delivered by us on a global scale. We built hype before the event and got all the Unilever brands involved. Then we used innovative Twitter tech to push our message at scale.