Go For It
Instore, Press & OOH
There seems to be a lot of unspoken rules when it comes to 'beverage etiquette'. Like avoiding lemonade at breakfast or iced coffee on a cold day. But we think these rules are made to be broken.
This campaign encourages and empowers people to drink whatever the hell they want, whenever the hell they want, and Costa, the UK's largest coffee chain, will cheer them on.