Aoife McCleary
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Air New Zealand

A Better Way To Fly

Digital OOH

Help us sell more flights to New Zealand to commuters they said.

So off we went to London Underground stations to show people what they were missing by transforming digital escalator panels into windows of a plane. As the escalators went up, the footage simulated the takeoff of a plane over stunning NZ scenery. As they went down, the panels displayed stunning footage of the plane coming to land.

And ANZ sold 12% more flights to NZ from London in that two week period.